Victoria’s Secret has shared new photos for an ad campaign following its comeback into the lingerie industry. The pictures show former models of the brand Gisele Bündchen, Naomi Campbell, Adriana Lima and Candice Swanepoel.
The stars were part of the brand’s ambassadors before it folded up in 2020 over a lack of inclusivity in body types. This 2023, the magazine has revamped and rebranded while rolling out new offerings.
The brand’s new ad featured former models previously known as Victoria’s Secret Angels before the underwear company underwent a major change. Other new models such as Hailey Bieber, Emily Ratajkowski, Paloma Elsesser, Sui He and Adut Akech all also star in the new campaign.
The models all wore several pieces from the collection which hits the market on Thursday but is available now for members of the brand’s loyalty program. The ad campaign images were shot by photographer Mikael Jansson.
In the Victoria’s Secret photos, Naomi Campbell sports Push-Up Demi Bra ($55) with the model, Akech paired over a string thong ($19). On her part, Akech wears the same but different colour i.e. hot pink version with a matching lace cheeky panty ($19).
Tom Brady’s ex-wife, Gisele Bundchen sports a classic black set featuring the brand’s cheeky panty in her black-and-white solo shot, while Bieber models a bold garter thong panty ($40) along with fishnet thigh-highs ($35) in her ad.
Meanwhile, Ratajkowski rocks Victoria’s Secret black strappy panty ($30) and a matching satin robe($100) with her Icon push-up bra. Per the brand, the bra “features a first-of-its-kind lifting and shaping technology that is customized to enhance the wearer’s natural shape.”
There’s more, “it includes convertible straps and a signature lace pattern “that disappears under clothes.” This time, the brand is diversifying its brands to include more options for plus-size people.
Victoria’s Secret new collection sizes range from 32A-44DDD and XS-XXL in neutral hues as well as fun shades like pink and deep green.