Lori Harvey has excellent eyes for designing swimwear. This time around, the model has partnered with Revolve to revamp her to revive the Yevrah bikini line and shared new images and videos for ads.
The model has a curvaceous body explicitly made for wearing bikinis. The new snaps saw her modelling 12 pieces of the Yevrah Swim collection for Revolve released on Tuesday.
Harvey has recently partnered with Pretty little thing to create swimmers for all sizes. With the latest project, her boyfriend Damson Idris couldn’t be prouder.
He commented on her BTS post: ‘Proud of you Woman.’The celebrity couple started dating in 2022 following her split from Actor, Michael B Jordan.
Rumour had it that the duo broke up this year which Lori Harvey refuted by posting a video of them having dinner. The couple also goes on lavish vacations together.
The Yevrah swimwear features pieces ranging from sizes XS-XXL and prices between $90-$180 designed to ‘accentuate and compliment the body perfectly’ and took ‘almost two years in the making.’
As stated above, Harvey revamped the brand Yevrah from her brother Jason’s 2016 footwear company. And she got his approval for the venture.
The Yevreh venture comes after her first vegan and paraben-free skincare company SKN by LH back in 2021. She told Vogue on Tuesday, ‘While I was creating my swimwear line I wanted it to feel very elevated and luxe in the same way that I wanted my skincare to feel as well.’
‘I also wanted them both to be inclusive, like there’s something for everyone, and I think I achieved that,’ Harvey said. The Yevrah swimwear was launched in collaboration with Revolve.
While speaking about the new venture, chief brand officer Raissa Gerona said it ‘felt very organic’ to launch Yevrah Swimwear stemming from her relationship with the model.
‘We are inspired by Lori Harvey’s style, influence, and community and are excited to share the brand with our customers who are always looking for the best, and newest, swimwear brand,’ Gerona said in a statement.
‘Yevrah is a beautiful collection that women can feel confident and their best selves. We’re thrilled to be able to partner with Harvey and share her vision with our community.’