Fenty By Rihanna Introduces The New Faces Of Fenty Beauty UK

Find me in your favorite @bootsuk store in the UK and Ireland!! Pinch me!”. Another winner Kev Sangha said “I still remember the feeling I had when I first saw the Fenty Beauty campaign.

Fenty By Rihanna Introduces The New Faces Of Fenty Beauty UK - TSZ News
Fenty By Rihanna Introduces The New Faces Of Fenty Beauty UK.

Fenty Beauty by Rihanna partnered with Boots UK to source the next face of the brand. Fenty Beauty is owned by multi award-winning singer Rihanna. The beauty brand boycotted the talent agency and the conventional practice of booking models.

Instead, they asked people to send entries and made the choice themselves. The idea was to find the real customers of Fenty Beauty who will be part of their advertising campaign.

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The announcement video was captioned Last year, we decided to bypass booking models the traditional way and instead, partnered with Boots UK to find a select group of Fenty Faces to feature in our upcoming Boots UK campaign.

Boots UK revealed that they toured the nation and went through thousands of entries to find winners who truly reflect the Fenty brand ethos inside and out.

Now, the seven winners (all real Fenty customers!) are finally making their debut. Say hello to the new additions to the Fenty Fam: Sahara, Kez, Christian, Priscilla, Nicky, Denola and Maxin

Among these remarkable talents are Nigerian beauty enthusiasts Denola Grey and Priscilla Oluwasola. Speaking about the exciting news, Denola said, “Beyond ecstatic to finally share that I have been chosen as a face of Fenty Beauty UK!

I can’t tell you how surreal this is and just how much this means to me! @fentybeauty has always been a dream and has been an iconic history maker. What a way to usher in the next phase of my life in England and globally.

Find me in your favorite @bootsuk store in the UK and Ireland!! Pinch me!”. Another winner Kev Sangha said “I still remember the feeling I had when I first saw the Fenty Beauty campaign.

I saw people that looked like me and my friends. We finally didn’t have to struggle to find shades that suited our skin tones. I remember how happy that made me feel.”

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This partnership means the winners will take center stage in various billboards, ads, and campaigns that will be seen around the globe.

Fenty Beauty’s new faces represents a a diverse group of young people with different skin tones. Fenty Beauty’s adoption of an inclusive approach to its brand is bound to captivate audiences worldwide.

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