Anne Hathaway wowed at a Shiseido event on Friday in New York City in a floor-length gold sequined gown as she was being unveiled as the face of the brand’s Vital Perfection line. She looked glamorous in the shimmering gold piece.
The actress paired the gold piece with strappy gold heels whilst her hair was parted on the side and worn down in soft waves. Earlier this week, she posed for new ads for the company where she wore a cream-coloured silk camisole.
Hathaway captioned the ad, ‘Potential has no age.” I’m so excited to be a @shiseido brand ambassador and am honoured to have been chosen to represent the line #VitalPerfection!’
‘Shiseido and I are aligned in our belief that your skin is one of the most important investments you can make in your life and that we should never stop exploring our own potential—at any age.’Thank you to Shiseido for inviting me to join your wonderful family!! ✨ #ShiseidoSkincare #PotentialHasNoAge.’
The latest sighting comes after Anne Hathaway said she feels ‘honoured’ to be representing Shiseido as the face of the brand’s Vital Perfection line, and she is thrilled with the Japanese beauty brand. ‘I’m so honoured that they felt I was a fit.’
‘They’re a brand that’s been synonymous with the highest quality for so many generations; they have such integrity,’ she told Vogue. ‘I’m just really, really thrilled that they felt that I am somebody who could effectively reflect that.’
Hathaway is promoting the brand’s cream that ‘lift and firm skin to reveal a dramatically revitalized and sculpted complexion with renewed fullness and bounce.’ It also claims to ‘visibly lift skin in just 1 week and reveal a dramatically firmer, revitalized complexion with this rich sculpting anti-ageing cream for dry skin.’
Per the Shiseido website, ‘One of the ingredients in the cream is VP8 Technology which ‘slows the ageing process with 5 targeted ingredients, including olive root, tea, and angelica root extracts to address wrinkles and dullness.’ One jar costs $140.
Shiseido also shared: ‘We are excited to announce @anne Hathaway as the new brand ambassador for our VITAL PERFECTION collection. We all have untapped potential within—we just have to look for it. ‘
This is the inspiration behind VITAL PERFECTION, our skincare line that uses advanced technology to bring out your full potential. Experience the power of your own possibility. A hashtag reads, ‘Potential Has No Age.’