One of Prince Harry’s projects may be jeopardized after the company revealed a significant modification without mentioning his name.
Travalyst, the Duke of Sussex’s sustainable tourism enterprise, has declared an “incredibly exciting” new era with a new board of directors, although Harry is not featured.
Harry established the non-profit enterprise in 2019 while he was still a senior working royal, with the goal of making travel more sustainable and eco-friendly.
As its “pilot phase” came to an end, the company announced the formation of a new board of five “individuals with world-class expertise.”
Despite not being acknowledged, Harry is still listed as the company’s founder on the website.
According to public relations specialist Sean O’Meara, the firm move could be at “Harry’s or his advisors’ request.”
“This move to lower Harry’s prominence as Travalyst enters a new phase of growth looks and feels strategic,” he told the Daily Mail. It’s not an oversight.”
“Harry had become something of a lightning rod for negative PR, which was harming perceptions of the organizations he was trying to support,” he continued.
Following the start of the project, Harry was chastised for asking people to fly less when he and his family were frequently seen on private aircraft.
The Duke defended his conduct, claiming that he only employs private jets when he needs to keep his family safe.
“We can all do better,” he stated in a speech. And, while no one is perfect, we are all responsible for our own individual impact; the question is what we do to balance it out.”
The switch to Travalyst follows the cancellation of Harry and Meghan Markle’s lucrative deal with Spotify.
The pair inked the deal with Netflix after they stood down as senior working royals in 2020, although they only launched one audio series at that time.