“Part of it is the top hats and the horses but the Royal family is at the center of it and is absolutely fundamental. People don’t want to come to Ascot, they want to come to Royal Ascot.
“Inevitably, part of that brand has been the Queen but the King is a pragmatic figure. He knows that some things you do because it’s part of your role to showcase UK PLC.”
“I think the King is still pretty keen. He won’t be nipping into the anteroom to watch Homes Under the Hammer. The Queen is also very enthusiastic about it.”