King Charles is set to attend every day at Royal Ascot this week, following his late mother Queen Elizabeth’s love of horse racing.
His wife, Queen Camilla, who will accompany the King to the first day of the racing festival later today, has previously stated that Charles “prefers to participate rather than watch.”
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The royal presence, on the other hand, is likely to boost everyone attending the races because it represents the revival of the tradition for the first time since 2019.
“Commercially, the Royal Ascot brand is a massive success,” racing journalist and expert Cornelius Lysaght stated.

“Part of it is the top hats and the horses but the Royal family is at the center of it and is absolutely fundamental. People don’t want to come to Ascot, they want to come to Royal Ascot.
“Inevitably, part of that brand has been the Queen but the King is a pragmatic figure. He knows that some things you do because it’s part of your role to showcase UK PLC.”
He may not be as enthusiastic about the sport as the late Queen, but it has been said that Charles has been “trying to really learn about the whole industry.”

The King received roughly one-third of the horses in his mother’s stables upon her death, though he has already begun selling some of them.
He has also made Camilla a co-owner of the horses because she is a far more dedicated horse racing fan than he is.
According to Paddy Power, Queen Elizabeth owned over 100 racing horses at the time of her death and earned over £10 million in prize money throughout her life.
“It doesn’t matter if they’re besotted,” Lee Mottershead wrote in the Racing Post. What does matter is that the support of the Royal Family is there.
The Queen was an aficionado and absolutely adored every minute of it but others go and still thoroughly enjoy it.
“I think the King is still pretty keen. He won’t be nipping into the anteroom to watch Homes Under the Hammer. The Queen is also very enthusiastic about it.”
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Zara and Mike Tindall, as well as Princess Anne, are anticipated to attend Ascot, with Princesses Beatrice and Eugenie as previous attendees.
Due to their popularity when they were spotted there last year, Prince William and Kate, Princess of Wales may also attend one day of the event, but they, like Charles, are not major horse racing fans.