Kim Kardashian has been labeled “tone deaf” after promoting a high-priced full-body scan that she characterized as “life-saving.”
The 42-year-old star of “The Kardashians” rushed to Instagram on Tuesday to share a snapshot of herself posing next to a Prenuvo body scan scanner.
The mother of four claimed she received a full-body MRI scan, which offers early identification of several disorders, and acknowledged that the machine “really saved some of my friends’ lives.”
She wrote in the caption of the photo, “The Prenuvo full-body scan can detect cancer and diseases such as aneurysms in its earliest stages before symptoms arise.”
“It was like getting an MRI for an hour with no radiation.”
The creator of SKIMS stated that she “wanted to share” the advantages of the technology and clarified that the post is “not an ad.”
According to Prenuvo’s own website, the star’s 363 million fans on the platform quickly learned that a single scan costs a steep $2,499, though.
At that point, furious followers flocked to the comments section to call out the reality star for her “tone-deaf” statement.
“Kim, this is for wealthy people. People can’t afford food right now,” one fan wrote.
Another wrote “This is SO tone deaf. the majority of people in America could not afford to use this machine. The fact that she’s promoting medical devices that cost thousands is so ridiculous.”
“I’m a fan of the Kardashians but Kim shut the f–k up. Most people can’t afford to go to urgent care. This is so f–king tone-deaf,” a third wrote.
“The fact majority of society can’t even afford insurance for a simple wellness checkup,” another follower chimed in.
“Bragging about the ability to have good healthcare is wild,” another added, with one fan agreeing, “Love a billionaire recommending preventative care that is totally inaccessible to 98% of your fan base, total vibe.”
Kim is yet to respond to any of the comments.
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Her post came only hours after she said she’d been given the all-clear following a severe injury.
“I broke my shoulder and tore the tendon, so I’ve been out of the gym for a few weeks, but I’m back!” the reality star announced Monday through Instagram Story.